Design For Arts Sake.

Arts Inc. Heretaunga oversees a wide portfolio of community arts-related experiences, destinations, events and festivals across Hawke’s Bay. They turned to Sven&Friends to help radically simplify what had become a fragmented and confusing picture. We delivered a bold solution that would unite all their activities under one umbrella with a family of clearly related su brands for events.

A ‘freedom within a framework’ approach has enabled each experience to project a unique character of its own and independently promote their event calendars, while at the same time building a stronger united brand for the Arts community as a whole.