Adding Simplicity

When Craig Riddle, a highly respected partner with EY, decided to launch his own tax & accounting advisory firm, he commissioned Sven&Friends to come up with a distinctive new name and contemporary brand identity that would help the business stand-out in the category. 

Our approach was a name that literally does what it says on the tin and a visual expression focused on clean, pared back simplicity. 

We think it adds up.