Genesis has the ambition and technology to redefine what an energy company can be for New Zealand. Sven&Friends, in partnership with Bastion, have undertaken a comprehensive rebrand to support this strategy built around a simple and positive idea: Life at Full Power.

The new identity is design to help transforms Genesis from a traditional energy provider into a brand that celebrates energy as a force for progress, possibility and everyday life. At its heart is a renewed visual language that makes the Genesis brand more distinctive, confident and contemporary.

Life at Full Power is about helping Kiwi homes and businesses get more from their energy and more from life.

Bold orange becomes the unmistakable expression of energy, optimism and movement. The Genesis mark evolves beyond a logo into a powerful shapeshifting graphic device, creating a flexible visual system that can scale across all environments and experiences.

The identity brings a diverse ecosystem together with consistency and impact. Every touchpoint becomes an opportunity to express the brand with visible energy.

Life at full power is more than a campaign line. It is a brand philosophy that connects Genesis to the moments that matter—helping people and businesses move, create, explore and live with greater energy. The result is a bold, expressive and differentiated brand identity designed to give Genesis the presence to lead its category into the future.