Inu is an effervescent brand identity designed to reflect a refreshing new approach.

Founded on the belief that the best beverages start with great thinking. Ideas that challenge convention. Flavours that surprise. And innovations that give people something genuinely worth drinking. Inu is part of the Tātau Tātau o Te Wairoa’s vertical integrated investment strategy which included it’s recent acquisition of Hawke’s Bay crafting brewing and distilling business Zeffer NZ. Zeffer’s formulation and manufacturing capability will form a cornerstone in Inu’s B2B offering.

Tātau Tātau o Te Wairoa is responsible for managing and distributing the Settlement Redress from the Crown for the iwi and hapū of Te Rohe o Te Wairoa.