The Aotearoa Circle

The Aotearoa Circle is a unique partnership of public and private sector leaders, unified and committed to the pursuit of sustainable prosperity and reversing the decline of New Zealand’s natural resources. The Aotearoa Circles’ members have committed to delivering on a vision for a country where the guardianship of its natural resources is not only central to its competitive advantage, but critical to its very economic survival. The brand amplifies this vision across its’ six domains and work streams.

Strategy
Vision
Naming
Identity
Expression
Website
Launch event

Developed at Designworks in partnership with JWT