Brightly is a vibrant new health and wellbeing service designed specifically for New Zealanders over 65 who want to make the most of life. It’s a new way of managing ageing—proactive, personalised and prevention-focused.

With a focus on personalised care, Brightly offers annual health assessments and tailored plans to help older Kiwis stay healthy, independent, and living life on their own terms in their own homes.

Rather than waiting for health issues to arise, Brightly empowers its members with early detection, expert guidance, age-friendly technologies and smart lifestyle support that helps them thrive.

At its core, Brightly is about optimism and practical action - giving older Kiwis the support they need to Age Brightly, with health, dignity, and confidence.

Brightly aims to ease the bed block pressure in New Zealand’s hospitals by supporting older patients to return home sooner. With the right care, recovery support, and professional oversight, patients can get back on their feet faster and feel happy and more confident in their own space.

Brightly is a brand full of optimism, energy, and purpose - everything this health service stands for. It speaks directly to the idea of ageing not as a decline, but as a phase of life that can be positive, healthy and well-supported. While many names in senior health lean clinical or somber and use cold blues and purples, Brightly is designed to feels fresh, human, and uplifting - reflecting a warmer, more contemporary approach to ageing.

A service service offering to satisfy a growing need.