Deer Industry NZ

When the Deer Industry body of New Zealand recognised it needed to up it’s game in international markets with a more focused premium positioning. They brought in Sven&Friends to develop a clear, differentiated and unified concept for Venison and Velvet sectors. Nature’s Superpower was conceived as an umbrella proposition to unite all marketing and communications activities across the globe. Nature’s Superpower Protein and Nature’s Superpower Supplement sub-brand were developed for use in their respective markets.