Power to the farmers

In a category dominated by blues and green, Farmgen wanted to stand out from the crowd, so they asked Sven&Friends to create a simple, bold new identity to achieve this.

Inspired by the sunrise - a time when most farmers have be up working for hours already. The identity celebrates these early risers and the power solar gives them to operate their business more independently and efficiently.

Farmgen is a bold expression of confidence, progress, and farmer-led innovation. Built around a simple series of coloured bands that transition from deep red through to bright yellow, the identity captures the energy of the sun, and the passion that drives modern agriculture. The visual language is simple yet highly distinctive, creating a system that shapeshifts in engaging ways across vehicles, apparel, events, infrastructure, and digital platforms.