Karamu River Catchment Collective

Sven&Friends were engaged by a rural Hawke’s Bay community group working to protect our waterways and enhance water quality in the local Karamu River catchment area. An issue evermore important given recent events in the Bay. The result was a simple and memorable ‘K’, A mark designed to evoke the flowing forms of the regions three main tributaries, the straight linear planting of orchards and vineyards and the deep connections into the life force of the aquifers.

Identity
Naming
Story
Expression