Kiwi Wealth
When Kiwibank acquired Gareth Morgan Investments it needed a strategy to support the transition of customers over time. Sven worked directly with then CEO Paul Brock to develop a Group-wide brand architecture which would provide a pathway for managing the master brand as the bank continued to evolve. A new concept for the Kiwi Wealth brand was developed as a component part of this wider strategic brand framework,
Consulting
Creative concept
Identity
Expression
Developed at Designworks
“Sven worked with myself and my wider team on marketing strategy, brand strategy and experiences design across the Kiwibank Group of financial services companies, including our branch network. He added tremendous value in getting to the essence of the brand and driving creative strategies in the right direction both internally and with our teams of agency partners. Sven will challenge the status quo and really gets the modern Kiwi psyche and this always meant bold and brave thinking that pushed us to be the best we could be. He would be a valued strategic partner to any organisation and I’m happy endorse him personally”.
Paul Brock
CEO Kiwibank