Public Trust

New Zealand’s Public Trust was established in 1873 and became primarily known as a provider of Wills and Estate Services but little else. In order to remain relevant and commercially sustainable it engaged Sven and the Designworks team to develop a strategy to evolve from ‘just Wills’ to offering a broader range of ‘Intergenerational Financial Services’. What followed was a significant project aimed at transformation the external perception of the brand and amplify the customer centricity of the organisations internal culture.