Sebel -
A legend 40 years in the making.

When Resero Group purchased Sebel, Sven&Friend was asked to refresh the iconic furniture brand. Given the great design heritage of the company a clear direction was endorsed - that of tapping into the modernist design revival and create a contemporary take on modernism. The approach built on a proud design heritage and the timeless enduring quality of the companies products to create a visual personality characterised by bold use of scale, form, composition and colour.

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