Southern Cross Healthcare Group
Southern Cross was founded in 1961, introducing health insurance to New Zealanders and laying the foundations for one of New Zealand’s most enduring, best known and trusted brands. Sven worked extensively with the group’s management team and board to develop a portfolio strategy and brand positioning, then led the Designworks team in creating a new visual identity that was implemented across the groups’ various operating companies.
Strategy
Positioning
Identity design
Visual signature
Ongoing consulting
Developed at Designworks
“Sven led the design team that recreated, reimagined and rekindled the Southern Cross Insurance and Group brand. He was a breath of fresh air, pragmatic, strategic, collaborative and as time now tells us, spot on with his sage advice. You wont regret having him walk alongside you, living and breathing your brand story”.
Peter Tynan
CEO
Southern Cross Health Society