Radical
Evolution

Tumu Group is one of Hawke’s Bay’s most respected and successful businesses. For 50 years it has been a strong family-led group of companies built on values and behaviours that have forged enduring relationships and deep connections within the local community.

Over recent years the company has grown and diversified to the point where its ‘timber merchant’ visual identity no longer reflected the truly innovative nature and diversity of the Group’s portfolio. 

Sven&Friends was commissioned to work closely with the senior leadership team over a five month period to clearly define the group’s brand story and company values and to develop a new brand architecture and visual identity that could unite the group. Helping it move into the future with a clear vision and fresh outlook.