Water
Intelligence

Loncel, New Zealand’s leading developer of world-class irrigation monitoring and control platforms, engaged Sven&Friends to develop a new water-tech brand as part of a strategy to grow its sales channels into the lucrative North American market. 

The identity is intentionally designed to make a splash - Combining sustainability and intelligent water management in a distinctive, memorable mark. Inspired by a frog’s footprint (a bioindicator of aquatic environmental health) the fluid splash symbol represents water, while its connected nodes convey smart, data-driven water control and resource management.

A confident blue palette and clean, contemporary typography create an approachable identity that reflects Roa’s commitment to an intelligent water future.