A BURGER BRAND FOR GEN WTF.
(Wise, Tenacious & Fearless.)
Casey and Blair Wilson wanted to rebrand their Smash burger business with a new name and identity that would pack a punch. They came to Sven&Friends with the brief for “A brand with full on attitude for full on burgers”.
Meltdown Burgers is the place you go when you’re one string of Slack messages away from losing it. Where you can de-shit your day. Irreverent, unstable, hyper-relatable.
A chaotic-but-satisfying escape. Every burger is dripping with attitude, messy and emotionally loaded. Think molten cheese, intense flavour and unapologetic indulgence. The ultimate comfort food for when your day’s been a bit of a shit sandwich!
Some days you need a salad, this isn’t one of those days.
Opening at Kai Tahi, Wellington: Next stop, nation-wide expansion.
